J.E.S.S.I.C.A. Cares
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About Us

Jessica Ballew Asiya Jamillah Nasir, Chief Empowerment Officer and Founder of J.E.S.S.I.C.A. Cares has extensive management, financial and leadership experience through her 25 plus years in the corporate & financial industry. Through participating in various community initiatives; she found her passion of working with, mentoring and empowering young girls.

In December of 2014, Asiya became a Muslim of which furthered her belief that every young lady has something special and extraordinary to offer the world. Her belief is that they possess uniqueness and talents that are part of their D.N.A. Asiya’s vision is to assist young girls to see themselves under the same powerful light and through participation of the J.E.S.S.I.C.A. Cares curriculum; guide them to develop necessary skills to live a life that is pleasing to our creator. Through uplifting one day programs, interactive exercises & academies, J.E.S.S.I.C.A. Cares offers teens the “how to’s” and resources necessary to make goals a reality and provide a safe haven for Muslimah’s and young girls of all faiths to discuss their struggles and fears and assist in overcoming those emotions.

Asiya is also a motivational speaker who has developed a unique format in which she challenges the young girls to be relentless in their determination and pursuit to accomplish their life goals. Each of the workshops, empowerment academies and inspirational annual retreats represent the belief that every young lady can accomplish any and every dream they set for themselves in spite of their past or current circumstances with God’s help.

Asiya believes in leading by example and in the spirit of that belief she is currently enrolled at Berkeley College, majoring in Business Management while raising her three children and an active student at the M.E.C.C.A. Center located in New York and an online student of the Islamic Online University. Asiya has also been a featured author for various not for profit newsletters such as Project Rousseau and Angel Wings Bridge Foundation. Asiya has also been featured in the Daily News in 2011 and 2012.

Asiya currently teaches at the Bosnian Community Islamic Center in Richmond Hills, NY and at Philadelphia Masjid/Sis Clara Muhammad School in Philadelphia, PA.  She has also taught at Jersey Battered Women’s Services in Morris County, NJ, The New York City Housing Authority’s Girls Basketball Team, Homeless Shelters and various Teen Centers.

Asiya is also an award recipient for various community achievements that include; 2016 County College of Morris: EOF Mentor Program; 2015 Face My Abuse: Women Who Make A Difference; 2011 Berkeley College: Featured Success Student/Changing Lives for 80 years; 2011 Project ReDirect Family Services: Excellence in Business and Community Service Award; 2012 Morristown Neighborhood House: Appreciation for Service and Dedication to the African American Community.

Asiya’s mantra that she shares with the girls of J.E.S.S.I.C.A. Cares is “After asking Allah to guide you to the straight path, don’t just stand there….start walking!”

-Albaz Poetry

Board of Trustees:

  • Schedule A Class

    Schedule A Class
    • Engaging & Interactive Sessions
    • Inspirational Guest Speakers
    • "Peeling the Onion" methods on Self Awareness
    • Strategic skills that "Call to Action" for positive life changes

    "Discounts provided for groups of ten or more."

  • Program Goals

    Program Goals
    • Increase and Maintain Self Esteem
    • Encourage and Assist Positive Decisions and Life Goals
    • Independent Thinking & Accountability
    • Living a Life of Purpose
  • Consultation


    Free consultation offered by phone or conveniently at your office location. We can customize and tailor programs to fit your specific needs.


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